GGI's custom NeoCon exhibit was an exciting challenge. Tasked with leveraging a vast archive of existing GGI company samples and graphics, I aimed to create a space that seamlessly blended functionality with aesthetics.

The primary challenge was to design a booth capable of displaying and storing numerous glass samples in a space accessible from two sides, all while maintaining an open and clean aesthetic. This booth didn't merely serve as a display; it transformed into a dynamic creative space. Prospective buyers found a welcoming environment to lay out samples and engage in meaningful discussions with GGI representatives.

Designed in collaboration with ViroDesignLab, under their art direction, we successfully crafted an exhibit that not only showcased GGI's products but also fostered a collaborative and interactive experience for all attendees at NeoCon.