Embarking on a mission to revive a legacy brand, the Dynapower Campaign emerged as a top priority within the Wilson golf business unit. At the forefront of this "A-tier" initiative, I played a pivotal role in the creative team. Engaging in extensive research, brainstorming, and critiques, I contributed to the campaign's strategic development. Crafting a new identity, I personally designed the Dynapower logo, infusing heritage with a modern touch. From conceptual layouts to refining of designs, I added to the visual narrative, ensuring resonance with the legacy brand. The campaign featured posters, web banners, emails, print ads, custom in-store displays and more. Dynapower not only reclaimed its position in the market but garnered acclaim from critics and influencers, marking a triumphant return to the golfing scene.

Introducing Duo Optix—a vibrant fusion of color and performance. Our ad campaign was more than an introduction to a new product; it was an opportunity to bring a sense of fun, levity, and creativity to an industry that can often be found bound in its long-standing formalities. In the end, the campaign captured the essence of a traditional game transformed by the infusion of vivid colors. Click HERE to see the Duo Optix balls and packaging that inspired this campaign.

This online campaign, tasked with introducing the new Staff Model Blades, focused on the fine craftsmanship and simplicity that has defined these iconic clubs for decades. As the Senior Graphic Designer, I created visuals that captured the allure of this top-tier, halo product and as Art Director and Photo Assistant of the photo shoot I was in charge of making sure my overall vision was achieved.

Designing an ad campaign for the all new D7 Irons was a collaborative feat, involving a talented team of designers, marketing professionals, a wordsmith, and a 3D rendering wizard. My involvement in this premium iron campaign brought a unique perspective and creativity to the table. From the initial ideation sessions, to sketching and refining of the visual narrative, every step was important in keeping true to the product’s technology story and its appeal to the target user. This campaign was later extended into a bold PGA SHOW EXHIBIT, which was received with critical acclaim.

In the competitive world of premium putters, Staff Model emerged as a best-in-class example of precision and technology. To capture their essence, a meticulous in-studio photo shoot was planned, blending clean aesthetics with an industrial edge. As the Staff Model brand expert, I not only envisioned the look and feel but also physically laid out and art directed the main photo for this online campaign. This collaborative effort resulted in visuals that speak to the sophistication and technical prowess embodied by the Staff Model Putters.

When tasked with designing three compelling tech spreads for the Wilson racketsports product catalog, I was given a lot of room to make them my own. Each spread shows the often-invisible elements of racket technology and reminds the viewer that Wilson’s racket products are much more technologically advanced than they may at first appear to be.