Designing an entire women's golf set is a multi-faceted challenge. As the Senior Designer and Art Director for Magnolia Complete Golf Sets, I took the lead designing the bag, head covers, shaft graphics, color palettes, logo, and selecting finishes and materials. While the base design of the woods and irons was initiated by another designer, I contributed alterations and defined the colors and finishes. I was in charge of 90 percent or more of the designing the product, gaining stakeholder approvals and managing vendor interactions. Magnolia is golf set that blends elegance and performance with femininity and athleticism.
Designing the Profile SGI Complete Golf Sets was a collaborative adventure, where every set had a different target audience. As the Senior Designer, I helped shape the bag geometry, club design, shaft graphics, logo refinement, color exploration, box design and renderings, and material choices. I was in charge of 80 percent more of the process including stakeholder buy-in and vendor interactions, showcasing a high level of autonomy. The trust I earned was built over years of collaboration, allowing me to evolve the long-standing Wilson sub-brand with confidence. While the base design of woods, irons, and bag came from a separate designer, I lent my touch through minor alterations, defining colors, and selecting finishes and materials. In the end we designed 13 different options where any beginning golfer could confidently find the perfect fit.
Designing the Exo Lite golf bags was a venture into detail and function. As the collaborative force, I, in my role as Senior Designer, contributed to the bag's overall geometry, color palette exploration, label design, and material choices. In addition to design, I was involved in competitive research and the dissection of essential elements expected in a top-quality golf bag. Working hand-in-hand with the Art Director of Product Expression, I actively participated in product reviews, stakeholder presentations, and crucial decision-making processes. The result? A line of high-quality, premium golf bags that set a new standard on the fairway.
Luxe Complete Golf Set, is a quality, complete golf set crafted for women. Serving as both the Senior Designer and Art Director, I led the design journey, ensuring every detail, from the bag to the head covers and shaft graphics, exuded a sense of elegance that’s worthy of the name LUXE. By combining elements from previous club sets with fresh designs, I aimed to create a golf set that communicates performance and sophistication while bucking the convention of what a women’s set “should” look like. In the end, this set became a fusion of the classic and the contemporary and held wide appeal within Its target audience.
As the Senior Designer and Art Director of this project, I was in charge of the majority of the design process. This set, designed for the modern man, beautifully combines traditional expectations from a golf set with contemporary aesthetics. Drawing inspiration from heritage Deep Red sets, I introduced new shaft graphics, head covers, logos, materials, and refined finishes. The result is a golf set that looks as good as it plays.
Ignite the golfing passion in the next generation with the Deep Red Junior Golf Sets. As the hands-on designer, I embarked on a mission to create a set that not only introduces young talents to the sport but does so with flair and professionalism. Steering away from conventional designs, I delved into the bag geometry, club design, shaft graphics, logos, and a spectrum of vibrant colors tailored for various age groups. The result? A collection that seamlessly blends youthful energy with a competitive edge. These junior golf sets don't just equip young golf enthusiasts – they inspire and set the stage for a lifetime of playing and loving the game.
Enter the world of Thomas Tweed Bags, where my passion for design and craftsmanship collided. The journey began as a quest for a men's bag that seamlessly blended size, formality, and material. Faced with the limitations of mainstream options, I took matters into my own hands. Experimenting with vintage sports coats in timeless patterns like tweed and houndstooth, I created a collection of one-of-a-kind, upcycled, eco-friendly bags. This venture involved complete conceptualization, from brand identity and logo design to website design and bag craftsmanship. Thomas Tweed Bags stand as a testament to versatility, character, and a touch of nostalgia. Explore the unique blend of function and style HERE.
