Designing an ad campaign for the all new D7 Irons was a collaborative feat, involving a talented team of designers, marketing professionals, a wordsmith, and a 3D rendering wizard. My involvement in this premium iron campaign brought a unique perspective and creativity to the table. From the initial ideation sessions, to sketching and refining of the visual narrative, every step was important in keeping true to the product’s technology story and its appeal to the target user. This campaign was later extended into a bold PGA SHOW EXHIBIT, which was received with critical acclaim.