In my role as the Senior Packaging Designer for Wilson golf, I lead the process of designing the new visual packaging identity for Duo Soft Plus golf balls. With a hands-on approach, I dedicated myself to 90 percent or more of the design process, ensuring a seamless blend of style and craftsmanship. Collaborating with my art director and stakeholders, I designed a visual system that echoed across the Wilson premium golf ball family, unifying sub-brands like STAFF MODEL and DUO OPTIX. The packaging boasts metallic poly board and premium finishes—matte metallic texture, hybrid metal texture, embossing, debossing, and spot and gloss effects. As a long-successful sub-brand of Wilson Golf, the new Duo Soft Plus rides the line of being familiar to loyal golfers while drawing in new golfers with a fresh, confident, and simple design.