Embarking on a mission to revive a legacy brand, the Dynapower Campaign emerged as a top priority within the Wilson golf business unit. At the forefront of this "A-tier" initiative, I played a pivotal role in the creative team. Engaging in extensive research, brainstorming, and critiques, I contributed to the campaign's strategic development. Crafting a new identity, I personally designed the Dynapower logo, infusing heritage with a modern touch. From conceptual layouts to refining of designs, I added to the visual narrative, ensuring resonance with the legacy brand. The campaign featured posters, web banners, emails, print ads, custom in-store displays and more. Dynapower not only reclaimed its position in the market but garnered acclaim from critics and influencers, marking a triumphant return to the golfing scene.