Designing the Exo Lite golf bags was a venture into detail and function. As the collaborative force, I, in my role as Senior Designer, contributed to the bag's overall geometry, color palette exploration, label design, and material choices. In addition to design, I was involved in competitive research and the dissection of essential elements expected in a top-quality golf bag. Working hand-in-hand with the Art Director of Product Expression, I actively participated in product reviews, stakeholder presentations, and crucial decision-making processes. The result? A line of high-quality, premium golf bags that set a new standard on the fairway.