Designing an entire women's golf set is a multi-faceted challenge. As the Senior Designer and Art Director for Magnolia Complete Golf Sets, I took the lead designing the bag, head covers, shaft graphics, color palettes, logo, and selecting finishes and materials. While the base design of the woods and irons was initiated by another designer, I contributed alterations and defined the colors and finishes. I was in charge of 90 percent or more of the designing the product, gaining stakeholder approvals and managing vendor interactions. Magnolia is golf set that blends elegance and performance with femininity and athleticism.