Designing the Profile SGI Complete Golf Sets was a collaborative adventure, where every set had a different target audience. As the Senior Designer, I helped shape the bag geometry, club design, shaft graphics, logo refinement, color exploration, box design and renderings, and material choices. I was in charge of 80 percent more of the process including stakeholder buy-in and vendor interactions, showcasing a high level of autonomy. The trust I earned was built over years of collaboration, allowing me to evolve the long-standing Wilson sub-brand with confidence. While the base design of woods, irons, and bag came from a separate designer, I lent my touch through minor alterations, defining colors, and selecting finishes and materials. In the end we designed 13 different options where any beginning golfer could confidently find the perfect fit.