As a designer with Wilson, I was in charge of the transformation of Smartcore golf ball packaging. Tasked with elevating its visual appeal, I engaged in the process with a hands-on approach, contributing 90 percent or more to the project. The goal was clear—to modernize and impart a premium allure to the existing packaging. I introduced metallic poly board, spot-metallic color accents, and a play of matte and gloss finishes. The result is not just packaging; it's a visual statement that resonates with the contemporary golfer.