As the driving force behind the outdoor Wilson golf demo experience, I assumed the role of Senior Designer, steering the ship from overall design to day-of setup. With a hands-on approach, I personally executed 80 percent or more of the work, collaborating with the art director, stakeholders, and exhibit vendor to ensure a seamless event.

The challenge was to make Wilson "Own Red," and our design achieved just that. Amidst a sea of black and white exhibits, our bold and confident use of red not only made us stand out but also marked Wilson's distinctive presence in the golfing landscape.