Acting as the Senior Designer I took the project from concept to completion. I designed components such as the box, fitting stick, accessories case, and information card with the challenge to make a premium unboxing experience for the new, innovative fitting technology. All of this was done on a restricted budget with access to only the most basic of printing techniques. The goal of this project was to create a box that would reinforce the idea that Wilson golf continues to be at the forefront of golf innovation. Balancing a minimal, tonal, and tech-focused design, I incorporated subtle "easter-eggs" for a sense of discovery, transforming it from a simple shipping box into packaging which the recipient wants to hold onto long-term.