In the world of snack branding, I took the lead in designing the complete conceptualization for Woats Oatsnack. Under the art direction of ViroDesignlab, I contributed to the naming and copywriting of both the main brand and flavor names, and designed the logo, packaging, branded collateral, exhibit, product photography, and web design. The snacks’ quality was reflected into its premium soft-touch finish. I also participated in booth setup for its Californian snack show debut.