In the creation of the Duo Soft NFL Edition, I served as Senior Packaging Designer and Art Director, overseeing and executing 95 percent of the design process. From conceptualization to stakeholder presentations, print production, and vendor coordination, I ensured a seamless and visually striking product. Leveraging the existing DUO SOFT packaging, along with its visual communication system (both which I designed), I expanded the core offerings of Wilson’s premium golf balls. The challenge was to strike a balance—maintain recognition with Duo Soft while infusing a distinctive allure for this NFL edition. The packaging design, executed on metallic poly board, boasted premium finishes like a matte, embossed soft-touch football texture, spot gloss finishes, custom window die-cuts, and interchangeable team stickers. The result was very well-received and expanded the product buy-in within national golf outlets.