I took the reins as a Senior Packaging Designer for Duo Soft Golf Balls, engaging hands-on in 95% of the creative journey. The packaging, a sophisticated combination of metallic poly board, matte aqueous coating, and UV matte texture, bore my imprint. I also crafted the visual communication system, further utilized in TRIAD and DUO SOFT NFL, assuring a unified and striking premium golf ball family that could flex into unique sub-brand expressions. Embossed and debossed elements, alongside custom window diecuts, further elevated the packaging. Beyond design, I also played a role in the Duo Soft lifestyle shoot, contributing not just as a designer but also as a collaborator, assistant, and model.