As the driving force behind the Triad Golf Balls' creative journey, I, in my role as Senior Packaging Designer, undertook a holistic approach. From extensive research to design, stakeholder presentations, print production, and vendor coordination, my involvement surpassed 90 percent of the project. This packaging marked the genesis of a striking visual design system, poised to redefine Wilson's premium golf ball identity. Beyond being a one-off creation, this design system became the visual base for future Wilson premium golf balls, such as DUO SOFT and DUO SOFT NFL, ensuring a consistent and adaptable brand identity. Packaging employed metallic poly board with matte metallic texture, spot matte and gloss finishes, embossed and debossed elements, and custom window die-cuts. I designed and rendered the PDQ (Pretty Darn Quick) display using Illustrator, Origami, and Keyshot.